Why We Launched Indigo Marketplace™

The system by which we grow and distribute grain is well over a hundred years old. In the early 1900s, with significant urban migration, came the need for an efficient way to transport crops from rural areas to city centers. This led to the development of a commodity system, in which growers brought their harvested grain to silos where it was mixed with their neighbors’. Growers were paid a set price for each bushel, without regard to source, seed, or process by which it was grown. From there, grain was loaded onto railroad cars or steamships and eventually reached consumers, who increasingly purchased food grown hundreds or thousands of miles from where they lived. For a time, this worked well – it fed our nation, and the world.

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